James Sanderson uses creativity to solve problems for businesses, places, and people. He believes in developing new products and services that aren’t just about creating more stuff but about creating a better reality. James has stood at the intersection of business and design for most of his career working to use design to communicate business ideas into meaningful consumer and user actions.
He worked in London, Eastern Europe, Asia and the Middle East on a wide range of creative assignments including identity, print, packaging, product, mixed media, environmental and retail for clients such as Pepsi, PG&E, WaMu, Live Earth, PwC, Triumph Motorcycles, Intel, The Coca Cola company, Microsoft and Saudi Arabian Tourism.
Currently, James is the Creative Director and Principal of Studio Sanderson, a place that inspires relationships between people and places.