Tony is widely regarded as a branding and eCommerce/digital expert. As Gucci Group’s eBusiness Director, Tony launched the first eCommerce flagships for Gucci, Alexander McQueen, Stella McCartney, Yves Saint Laurent, and Bottega Veneta. The work launched under Tony’s creative direction at Gucci Group was among the best eCommerce sites in the luxury sector, firmly establishing him as a digital luminary. In 2003 Tony founded Createthe Group, which quickly became the industry leader for fashion and luxury eCommerce, managing the digital presence for many global and luxury brands.
In 2009 Tony left Createthe Group and in 2010 started King & Partners, an agency focused on true collaborations with a curated group of exceptional brands. Tony has led King & Partners to evolve from a digital boutique agency into a full-fledged agency with a wide range of offerings including strategy, branding, advertising, marketing, technology, and end-to-end eCommerce solutions.
In 2018 Tony was named one of WWD’s 10 Most In-Demand Execs in Fashion and eCommerce.