Real Estate Broker Profile:
Jeff Serouya


Jeff Serouya is one of Ulster County’s top producing Realtors, and has been for the last 3 years, an accolade for which he credits his time on Wall Street, deal-making in the financial markets -- that, and a belief in superlative customer service.

“After years of life and work in New York City, I left the rat race of Wall Street for the simplicity of Main Street in 2002,” Serouya tells us. “Becoming a full-time resident of the Hudson Valley has been the most rewarding transition of my life.” Serouya and husband Larry Ruhl had already sampled Hudson Valley life, buying their first home in Ulster County in 2000, but they were quickly drawn to full-time rural life.

Having worked in sales for much of his career, Serouya adapted quickly to real estate and began working for Westwood, the brokerage through which he had purchased his home. “We had such a satisfying experience, I knew that it would be a good fit,” Serouya told us.

We asked Serouya what he sees as the key to delivering the kind of customer service that builds long term client relationships. “I maintain a comprehensive list of resources that I make available to buyers and sellers and I urge my clients to call on me whenever they need a painter, plumber, babysitter... whatever. I have completed the Certified Residential Specialist, Accredited Buyer's Representative, and Certified New Home Specialist designations, and strive to stay informed about the ever-changing issues facing the market,” Serouya shared.

In his nearly two decades in the real estate business, Serouya has seen his share of ups and downs. “Nearly all my clients are city-based, so my business rides the waves of the urban economy,” he explained. “While the years before 2008 were robust, as have the last few years, my greatest challenge was staying afloat during the recession, when luxury items, country houses among them, seemed to be on no one's shopping list. On the upside, staying in the game has allowed me to become the top-producing agent in Ulster County for the last three years.”

As with any service based business, relationships and community are essential to the work Serouya does. “I've been fortunate to meet and form relationships with many agents, designers, architects and other professionals in related fields, in the Hudson Valley, the city, and beyond. As such, I have had the opportunity to offer and receive referrals from many of them. Most of my business today comes from people I've met or worked with, and my professional contacts are essential to my business.”