Chris Abbate is the founder of Novità Communications, a 25 year old PR, Marketing and Social Media firm focused on the A+D and Lifestyle space with a speciality on sustainability and wellness. Novita` is part of a network of global agency partners including Novita`Italia in Milan and has garnered a place on the 2021 Inc. Best Workplaces List, PR News’ Agency Elite Top 100, The PR Net 100, & Observer Top 50 US PR Agency list and was awarded Marketer of the Year for the Best of Year Awards by Interior Design in 2020.
Prior to founding Novità, Chris was the Director of Marketing for the Italian Tile Center of the Italian Trade Commission and continues to advise and represent the Italian ceramic industry and Cersaie. She has extensive experience promoting domestic and international design and architectural products, designers/architects and high-profile design events including NeoCon, Salone del Mobile, NYCxDESIGN, the US Pavilion at three Venice Architectural Biennales and has a background developing and leading design competitions. She was a co-creator of the US Pavilion RECKONstruct at the Triennale Museum in Milan, co-founded the DesignStandsTogether and Design-Calendar platforms, represents the American Society of Interior Designers, is on the Advisory Board of NYCxDESIGN, a board trustee for DIFFA, and a NKBA Global Advisor and regularly speaks on design, media and marketing.