Workshop Review: Branding the Built Environment

Brand is as essential as it can seem ephemeral.

How do we define it, craft it, and drive its visibility in a noisy and competitive landscape?

Brand strategy matters to businesses – and to buildings – and there isn’t a fixed formula for making it work.

In this March 2024 workshop, Alexandra Thom, Executive Creative Director at Revolver, walked through project examples and shared some guiding principles that shape the way she and her highly creative team think about brand strategy.

Brick & Wonder Members can watch the full session recap here.

About Alexandra Thom

Alexandra Thom is a strategist and multifaceted creative leader with 15+ years of experience building brands, particularly in the residential and hospitality industries. As the ECD at Revolver New York, she drives innovation, creativity, and revenue for the agency. Alexandra’s formative years as a researcher and curator in the art world taught her to leverage cross-industry insights to build ownable stories. Today, she applies this approach towards cultivating brand value that shapes meaningful human experiences. Her process is rooted in asking questions, listening closely, researching diligently, and working collaboratively.